Author, speaker, partner in Type A Group and author of "The Ad Contrarian" blog, which was named one of the world's most influential advertising and marketing blogs by Business Insider. Bio »
Hansen joined Business Insider in 2008 as its COO and publisher and was named president in 2011. As employee #5 at Business Insider, she has led the organization through seven years of tremendous growth from its pre-revenue stage to a thriving commercial success with 100% audience and 90% revenue growth YOY in 2015 Bio »
Prior to founding Beeswax, Ari was EVP Product Management for Bazaarvoice, a publicly-traded SaaS company that works in the ecommerce space. Paparo was also SVP, Product Management at AppNexus, a leading platform for real-time buying and selling of media, and at Google he managed DoubleClick Rich Media, DART for Advertisers (DFA), Google Ad Planner, and related technologies. Bio »
Jonathan Simpson-Bint is the Chief Revenue Officer of Twitch (www.twitch.tv), the world’s leading social video platform and community for gamers. An Englishman by birth, Simpson-Bint came to the US in 1993 as part of the original Future Network USA management team. Between 1994 and 1999 Mr. Bio »
Jonathan Simpson-Bint is the Chief Revenue Officer of Twitch (www.twitch.tv), the world’s leading social video platform and community for gamers. An Englishman by birth, Simpson-Bint came to the US in 1993 as part of the original Future Network USA management team. Between 1994 and 1999 Mr. Bio »
Brian is CEO, Xaxis Americas. Xaxis is a programmatic media platform that manages over 950 million in spend across 40 markets. As CEO of The Americas, Brian is responsible for the strategy, development and execution across North America and Latin America. Bio »
Mike Henry, has more than 15 years of experience in online advertising. Under his leadership, Outrigger has developed successful lines of business in premium video advertising sales, sales marketing, consulting and new ad technology. Bio »
Jason Krebs serves as Head of Sales at Maker, overseeing the global advertising division across sales, packaging, sales development and operations. Jason previously served as President, Sales and Marketing for Blip which was acquired by Maker in 2013. Bio »
Irfon co-founded Coull in 2008 and has led its growth from a small office in Bristol, UK, to a global data-driven video advertising platform with offices in London, New York and San Francisco. Bio »
As Chief Strategy Officer, John Piccone is responsible for communicating and developing Simulmedia's commercial strategy in the US market, as well as expanding Simulmedia’s interests internationally. Bio »
James Rothwell leads Agency & Brand Relations for FreeWheel. In this role, he engages with the buy-side to explore ecosystem dynamics and industry best practices, as well as open up new opportunities for advertisers across premium video through FreeWheel solutions. Prior to joining FreeWheel, James was in various advertising roles at Microsoft for 6 years in Europe and the US, was a founding team member of Advertising.com in Europe and started his career in television advertising sales in New York. Bio »
Adriana Waterston is Senior Vice President of Insights and Strategy at Horowitz Research. Bio »
Bob is an author, speaker, and partner in Type A Group, LLC, a company that consults to marketers, advertisers and media. He is author of "Marketers Are From Mars, Consumers Are From New Jersey", selected as #1 advertising "Hot Prospect Release" at Amazon. He is also author of "101 Contrarian Ideas About Advertising,"The Ad Contrarian," and "The Ad Contrarian" blog, which was named one of the world's most influential advertising and marketing blogs by Business Insider. In 2012, Bob was selected "Ad Person of the Year" by the San Francisco Advertising Club.
Bob founded and was chairman/ceo of Hoffman/Lewis advertising, one of the West's largest independent advertising agencies. He retired from Hoffman/Lewis in 2013. Previously, Bob was ceo of Mojo USA and president and creative director of Allen & Dorward. Bob has created advertising for McDonald's, Toyota, Shell, Nestle, Blue Cross, Chevrolet, Pepsico, Bank of America, AT&T, and more companies than he cares to think about. He has served on several boards including the Advertising and Marketing International Network, the Foundation for Osteoporosis Research and Education, and spent one year as Special Assistant to the Executive Director of the California Academy of Sciences. Bob is a frequent speaker at industry conferences, business meetings, advertising events and long liquid lunches.
Hansen joined Business Insider in 2008 as its COO and publisher and was named president in 2011. As employee #5 at Business Insider, she has led the organization through seven years of tremendous growth from its pre-revenue stage to a thriving commercial success with 100% audience and 90% revenue growth YOY in 2015. In addition to overseeing the revenue teams, she manages all aspects of the company’s operations outside of editorial, including finance, technology, marketing, legal, HR, and the events (conference) division.
Prior to Business Insider, Hansen was hired by CBS to launch the NCAA.com web site, a major overhaul of the league’s consumer property. She previously worked at Conde Nast, where she led the team that built and maintained 15 magazine-branded web sites ranging from The New Yorker to Golf Digest. She joined Conde Nast from Time Inc., where she built the #1 web site for golfers, Golf.com.
Hansen’s digital roots predate the commercial web. While at Penguin Books, she created the company’s digital division at age 26, publishing a variety of software-based projects on CD-ROM and other formats and creating the company’s first web site, penguin.com, in 1996.
A frequent speaker on digital advertising topics, Hansen has a BA in English from Yale University and an MBA from Columbia University.
Prior to founding Beeswax, Ari was EVP Product Management for Bazaarvoice, a publicly-traded SaaS company that works in the ecommerce space. Paparo was also SVP, Product Management at AppNexus, a leading platform for real-time buying and selling of media, and at Google he managed DoubleClick Rich Media, DART for Advertisers (DFA), Google Ad Planner, and related technologies.
Jonathan Simpson-Bint is the Chief Revenue Officer of Twitch (www.twitch.tv), the world’s leading social video platform and community for gamers. An Englishman by birth, Simpson-Bint came to the US in 1993 as part of the original Future Network USA management team. Between 1994 and 1999 Mr. Simpson-Bint launched a number of highly successful products including the magazines "Next Generation" and "PSM: 100% Independent PlayStation Magazine," and web portals IGN.com and DailyRadar.com.
In 2001 Mr. Simpson-Bint became president of Future US and oversaw a period of significant growth for the company fueled by acquisitions in the games, music and sports markets, as well as overseeing the company's success in becoming official publisher to Microsoft, Sony and Nintendo. Mr. Simpson-Bint joined Twitch in September 2011 where he formed the Twitch Media Group, Twitch’s in-house sales division, and launched the company's hugely successful in-game integration program.
Brian is CEO, Xaxis Americas. Xaxis is a programmatic media platform that manages over 950 million in spend across 40 markets. As CEO of The Americas, Brian is responsible for the strategy, development and execution across North America and Latin America. Xaxis is committed to the mission of making advertising welcome by utilizing data and technology to reach and engage with audiences at scale. Xaxis Americas offers three distinct paths to engage with the clients (Managed Service, Xaxis Media and Xaxis Marketplace).
Brian is a dynamic, results-driven leader with a distinguished career in building and motivating highly-effective organizations. He has experience across the digital landscape spanning digital media, publishing, programmatic, finance and technology platforms.
Prior to Xaxis, Brian was Group CRO for IDG TechNetwork and Consumer group and led the team responsible for launching the IDG TechNetwork. In addition to IDGTN, Brian was also responsible for 3 owned and operated sites in PC World, MacWorld and Techhive which provided an excellent view into the current publishing model.
Brian was named one of Folio Magazine’s 30 under 30 emerging leaders in the publishing industry. He lives in Connecticut with his wife and two children along with his dog Major.
Mike Henry is the Founder and CEO of OpenSlate and a leader in the digital evolution of brand advertising. With a focus on the role that content plays in brand advertising performance, OpenSlate’s platform measures all ad-supported content on YouTube and helps blue chip marketers develop and execute successful media and marketing campaigns on the platform. Mike previously led digital ad sales at The Wall Street Journal and was the Chief Revenue Officer at Veoh, a pioneer in native digital video monetization.
Previous speaking engagements include:
Jason Krebs oversees the global advertising group for Maker, the world’s largest network of online video content. This global, client partnership team develops media, social and content programs for the largest marketers in the world, viewed across multiple video platforms.
Jason’s previous leadership positions include serving as President, Sales and Marketing for Blip (acquired by Maker), Chief Media Officer at Tremor Video, co-founder of ShortTail Media, Vice President, Interactive at The Condé Nast Media Group and Vice President of Sales and Marketing for NYTimes.com.
Jason serves as an advisor to SellerCrowd, Audience Fuel, PadSquad, and more and is a member of the board of directors at The IRTS. Krebs received his B.S. from West Virginia University and currently resides with his family in New York City.
Irfon co-founded Coull in 2008 and has led its growth from a small office in Bristol, UK, to a global data-driven video advertising platform with offices in London, New York and San Francisco.
Earlier in his career, Irfon worked as Sales Director at Dell, before moving to Florida, where he led the acquisition and running of six software companies across Africa and Europe. Following this stint Irfon decided to set up his own company. Realizing online video was the next great medium, and recognising its potential as a platform for brand engagement and publisher revenue, he founded Coull with Aden Forshaw, CTO.
Coull’s platform, which processes 15bn+ video ad requests every month, dynamically validates inventory against brand safety, viewability and fraud metrics and enriches it with IAB-standard content categories. This inventory is made available to the programmatic video marketplace via a variety of ad formats across desktop, mobile and in-app environments, giving advertisers access to validated, highly-targetable audiences and enabling media partners to realize the full value of their inventory.
As Chief Strategy Officer, John Piccone is responsible for communicating and developing Simulmedia's commercial strategy in the US market, as well as expanding Simulmedia’s interests internationally. Mr. Piccone joined Simulmedia as Vice President, Sales in 2010 and was promoted to Senior Vice President, Sales in 2011. He became Chief Revenue Officer in 2013.
Mr. Piccone joined Simulmedia from Healthination (New York) where he had been Senior Vice President, Business Development and Sales Strategy since 2007. He was a founding member of the venture-backed startup, helping build the largest cross-platform, health video media distribution and advertising platform. He also built the advertising sales, media operations, content distribution and business development teams. Before that, Mr. Piccone was Vice President, Sales at Blackarrow (New York) for a year as a founding member of the startup building cross-platform video advertising management software.
Mr. Piccone spent ten years (1996 – 2006) with Real Media, Inc (also working for Mr. Morgan) which became 24/7 Real Media Inc. - a wholly owned subsidiary of WPP (New York). He was a founding member of the pioneering Internet advertising and technology solutions company acting in multiple roles from business development, product management, to marketing. Among his posts: Vice President – International and Corporate Sales; Vice President – East Coast Sales; Vice President – Sales and Account Management; Vice President - Technology Sales; and for 24/7 Real Media Europe (Paris) he was variously Director Technology Sales and Marketing European Sales Director and Traffic Services Manager. Mr. Piccone is a 1992 graduate of Allegheny (PA) College.
Simulmedia, Inc., (www.simulmedia.com) a New York based marketing technology company founded in 2009, is the leader in driving guaranteed business outcomes for advertisers through traditional TV marketing. Simulmedia’s VAMOS platform is powered by the world’s largest database of information on what people watch and buy, combined with access to TV inventory that reaches 95% of U.S. TV households. Using its proprietary science and software, Simulmedia reaches specifically-defined audience segments on TV at massive scale, matches consumer purchase data to TV viewing data, and determines the actual sales impact of the advertiser’s TV campaign. The results Simulmedia delivers are guaranteed.
Ann (Anindita) Mukherjee is president, Global Snacks Group and PepsiCo Global Insights. She is responsible for driving accelerated growth across the global snacks category, as well transforming the PepsiCo insights capability to drive demand driven foresights and predictive analytics to drive marketing and commercial decisions. Finally she is responsible for creating transformative commercial marketing capabilities to develop and prepare PepsiCo’s marketing talent to win in a dynamic and increasingly complex global marketplace.
In its global portfolio of food and beverage brands, PepsiCo has 22 different brands that generate more than $1 billion each in annual retail sales. With net revenues of over $66 billion, PepsiCo’s main businesses also make hundreds of other enjoyable foods and beverages that are respected household names throughout the world.
Ann was formerly senior vice president, chief marketing officer of Frito-Lay North America. An accomplished storyteller and motivational leader, Ann led a commercial marketing team responsible for the growth agenda at Frito-Lay, including Portfolio Brand Strategy, Brand Marketing, Advertising, Customer/Shopper Marketing, Insights, Demand Analytics, Innovation and Marketing Services.
She led a team that woke up every day focused on achieving her challenge to lead the company’s growth agenda and “Transform Tomorrow Today.” By perfecting the Art of Disruptive Marketing and the Science of Demand Analytics, Frito-Lay marketing not only wins awards, but has also been a primary growth driver helping Frito-Lay consistently rank #1 or #2 in food and beverage growth. Ann started her career at PepsiCo in Frito-Lay’s Convenience Foods Division in 2005 where she was responsible for leading marketing, new product innovation, consumer insights, and strategy and for all Quaker branded snacking.
Prior to PepsiCo, Ann worked in Brand Management and Marketing at Kraft and Citibank. She started her career working on new product development for Citibank Diners Club, and then moved to Kraft where she worked for 11 years on several brands including Kraft Mac ‘N Cheese, Kraft Singles, Taco Bell, Minute Rice, Stove Top Stuffing, Velveeta and DiGiorno. Ann was born in Kolkata, India, and is very active with the Indian community in Dallas, currently serving as honorary chair of Chetna, a non-profit organization dedicated to helping South Asian women overcome domestic violence.
Ann is based in Plano, Texas and travels globally to stay close to the markets and consumers she serves. Her husband, Dipu, also works for PepsiCo in Frito-Lay’s Go-To-Market team and both of them are also very busy raising 13-year-old twins. They are passionate about their friends and both love to travel, entertain and cook.
James Rothwell leads Agency & Brand Relations for FreeWheel. In this role, he engages with the buy-side to explore ecosystem dynamics and industry best practices, as well as open up new opportunities for advertisers across premium video through FreeWheel solutions. Prior to joining FreeWheel, James was in various advertising roles at Microsoft for 6 years in Europe and the US, was a founding team member of Advertising.com in Europe and started his career in television advertising sales in New York.
Adriana Waterston is Senior Vice President of Insights and Strategy at Horowitz Research.
Adriana is a research junkie with a flair for finding the story behind the statistics, teasing the meaning out of the measurement, and revealing the faces behind the facts. A seasoned quantitative and qualitative market researcher with expertise on consumers and their attitudes towards their media tools, Adriana has moderated hundreds of groups and conducted in-home ethnographic research on a bevy of topics ranging from advertising and marketing effectiveness; media and entertainment consumption; unmet needs in technology and media; pricing and packaging; travel; customer service satisfaction; lifestyles and family dynamics; and brand/corporate image.
Adriana oversees all of Horowitz’s millennial, multicultural and Latino research endeavors. Well-known for her leadership in this space, Adriana is often quoted in the press and is a frequent speaker at industry events and conferences. She is also the lead organizer and co-host of the annual Cultural Insights Forum, a New York City event that draws a crowd of over 350 media and advertising executives. Adriana has been named one of the industry’s “Most Influential Minorities in Cable” by Cablefax Magazine and has received a CTAM TAMI award for her work in multicultural marketing. She co-authored The Practical Guide to Multicultural Marketing, which won the Bronze Global Ebook Awards in the Multicultural Non-Fiction category in 2013.
Born in San Juan, Puerto Rico, Adriana is a graduate of Brandeis University in Waltham, MA and the proud mother of a bilingual third-grader, Micaela Louise.
Mike O’Donnell joined YuMe in July of 2011 and has been focused on providing multi-screen video solutions for brand marketers ever since. Mike currently serves as Vice President, Northeast Sales leading a team that evangelizes the power of video and helps clients navigate the intricate landscape.
Before joining YuMe, Mike served as National Advertising Director for Athlon Media, where he led an integrated media sales team for all of Athlon Media's print, digital and event properties. While there, he helped launch Athlon Sports, the nations’ largest sports magazine. Earlier in his career, he spent four years with Maxim Magazine connecting national brands with young male consumers through print, online, mobile, tablet, and events.
Mike received his B.S. in Finance from Villanova University.
Paul Haddad is Senior Vice President & General Manager, Advanced Data Analytics for Cablevision Media Sales (CMS). He leads the company’s cutting-edge data business, which leverages Cablevision’s census-level audience data comprised of de-identified set- top box data from millions of households in the New York DMA.
A visionary leader with global experience and advanced expertise in Big Data infrastructure, data logistics, business intelligence, and visualization, Mr. Haddad is known for his ability to balance the art and science of data and analytics to create streamlined business solutions, drive revenue growth, and generate measurable ROI. Prior to joining Cablevision in 2013, Mr. Haddad served as Senior Vice President & General Manager of Concurrent’s “Media Data and Advertising Solutions” business, with expanded responsibilities as General Manager of Concurrent’s combined video and data businesses in Europe, Middle East, and Africa.
Previously, he was Co-Founder and President of Solusia Technologies, a leading information management and analytics software vendor specializing in the automation of wireless deployment. Before this, Mr. Haddad served in various global leadership roles at Nortel where his responsibilities ranged from systems engineering, R&D, product line management, sales & marketing, and general management of the bandwidth trading division and of the wireless backhaul business unit.
Mr. Haddad holds patents in the advanced data & information management systems, as well as bandwidth trading domains. As an expert in the field of data and technology, Mr. Haddad has presented at over 30 national and global conferences, and was nominated by TechAmerica for the “Technology Entrepreneur Spirit of Endeavor” award in 2011. He speaks five languages and holds a B.S degree in electrical engineering from Concordia University (Montreal), and has served since 2003 as a member of the board of trustees of Wagner College in New York City.
Simon is VP of Media Partnerships North America at PowerLinks. After graduating, Simon joined News International as an Account Executive selling to London media agencies and UK/European clients in the education sector. 2 years later, Simon took a position with rival The Daily Mail to join Martin Clarke's MailOnline revolution. After 4 years of successful selling, Simon was given the opportunity to move to New York to help build Mailonline's presence in North America and the company saw great success from partnerships he built with Taboola, Perform, P&G, Macys, General Mills and Warner Brothers. Simon is based in PowerLinks’ New York office.
As vice president, cable ad products for The Weather Channel, Reed Barker is responsible for providing uniquely targeted advertising solutions based on weather and location. He explores all television ad opportunities, including programmatic, addressable and new measurement methodologies. He also leads revenue plans for Weather’s advanced TV services, including authenticated streaming services on multiple consumer devices. In this role, Barker developed an ad platform back office that drives localized advertiser messages across the network’s U.S. cable footprint. Barker has spent many years working with advanced television advertising platforms, including streaming video and programmatic TV advertising, and has a comprehensive understanding of television advertising models and industry trends.
This is Barker’s second tenure at The Weather Channel. He previously spent 12 years at the network from 1989-2001. He first served as post production editor for seven years, responsible for managing creative development of award-winning multimedia, internet & video productions. He was then promoted to vice president, local, digital & new media. In that role, Barker managed the team responsible for creating and implementing strategies for advanced television platforms, including interactive television, local services, and local forecasts on both The Weather Channel and Weatherscan.
Between his times at Weather, Barker served as vice president, product development for Canoe Ventures. There, Barker led product development for the first national Video on Demand (VOD) dynamic ad insertion initiative across multiple MSOs, and directed the launch of networks across the first multiple-MSO interactive advertising platform.
Prior to that role, he was senior director, product management for N2 Broadband, a startup tech company that drove adoption of standards and interfaces that created an environment for the widespread rollout of VOD and other advanced cable television services.
Barker began his career in local news, first as an Emmy Award-winning producer for WSAV-TV in Savannah, GA, then as production manager for WNGM-TV in Athens, GA.
Rik's a bonafide integrated creative leader with a background in content creation, digital innovation, data-driven creativity and brand advertising.
Rik is currently the Executive Creative Director at RAPP New York. Rik has won over 30 industry awards and has previously worked at Ogilvy London, built a 200 person digital agency from scratch, led very large creative departments, managed multiple offices, helped create award-winning cultures, frequently been a member of executive leadership teams across integrated agency accounts and has also spent much of his career leading global assignments.
Rik has worked in almost every channel for some of the biggest brands in the world including: Apple, American Express, BMW, British Airways, HP, IBM, Pfizer, Sony, Time Warner Cable, Unicef, Virgin Media and Volkswagen.
His specialities are: Leadership, transformative digital thinking, data-driven creativity, content and collaboration.
Keith A. Grossman is Publisher for Bloomberg Digital of Bloomberg Media Group, Bloomberg L.P.'s global multi-platform media organization that comprises web, mobile, television, digital video, radio, print magazines and live events platforms.
Since joining Bloomberg L.P. in July 2014, Keith has coordinated Bloomberg's advertising sales for a new suite of digital assets and worked to align Bloomberg's content offerings to global business, targeting new consumers.
Prior to Bloomberg, Keith was Associate Publisher of WIRED and Ars Technica, where he led the team that conceived of and implemented Ars Technica's 'The Accelerator,' a platform that predicts when a particular piece of content will go viral and allows advertisers to take advantage of the traffic. The Accelerator was awarded AdWeek's Project Isaac Award for Best Digital Publishing Invention.
In his more than a decade at Conde Nast, Grossman became the youngest employee in the company's history to be name Sales Person of the Year and later became one of the youngest Associate Publishers. In 2008, Grossman was included in MIN magazine's Upshot list and, in 2010, he was named to MIN's 15 to Watch Under 30 for his work co-authoring the original business model for Conde Nast's Tablet Editions which were adopted throughout the company. In 2014, Keith was named to The AdWeek 50 List.
Keith is a graduate of Cornell University and lives in NYC.
Anne joined InMobi in 2008 as Head of North America. She most recently served as Vice President of Category and Sales Intelligence at Yahoo! At Yahoo, she was charged with managing Yahoo’s most important categories that accounted for a majority of the company’s revenue. She and her team provided leading branded advertisers and top-tier agencies, strategic insights and digital media solutions. Anne has been working in the digital media industry for the past fifteen years.
She helped found an online shopping service in 1996 that was ultimately funded by CMP Media, and then she focused on local search in 1997 at Zip2 Corporation where she served as a Director of Publisher Development. Zip2 was acquired by AltaVista in 1998. Anne worked at AltaVista as a Director of Strategic Alliances, and then later ran sales and business development for the company until it was sold to Overture in early 2003. Prior to her work in digital media, Anne was an investment analyst at Goldman Sachs.
Anne is an active member in the mobile community. In 2011 she was selected as one of Mobile Entertainment Magazine’s Top 10 Women in Mobile and in 2012 became Business Insiders #6 in their Most Powerful Woman in Mobile Advertizing. She sits on the MMA’s North America Board of Directors and on the board of the IAB’s Mobile Marketing Center of Excellence.
Anne holds a Bachelors Degree in Economics from Georgetown University. Anne believes that good management is the art of making problems so interesting and their solutions so constructive that everyone wants to get to work and find a solution. She is an avid wine collector, loves playing duplicate Bridge and is the proud mother of three children.
Matt Prohaska is a 22-year media veteran and consultant to leading digital media and advertising technology firms and executives. He has been a contributor to the growth of online advertising since its commercial inception in the early 1990s, first by creating the online media practice at BBDO (now part of Omnicom) in 1994 and later opening CNET’s New York sales office as its first Regional Sales Manager in 1996. Over the years, Matt has managed six different regional and national sales teams, consulted for more than sixty companies and founded four others. In April, 2013, Matt put Prohaska Consulting aside to become the Programmatic Advertising Director for The New York Times, where he led the most closed deals in programmatic direct sales than any publisher during his time there. He re-opened Prohaska Consulting in February, 2014, providing Programmatic Help For All in digital advertising, from Publishers and Ad Tech to Agencies and Brands. We work with CEOs, CROs, COOs, CFOs, and CTOs to drive more revenue and reduce costs on a strategic and/or tactical level by improving sales, marketing, operations, product, and/or tech. We have signed 50 new clients just since re-opening our practice.
Ken joined Unruly in April 2014 where he is focused on developing global partnerships in programmatic advertising, native advertising, and digital media. Before joining Unruly, Kenneth led Business Development for AOL Advertising, where he helped deliver significant revenue growth through partnerships across programmatic display, video, and mobile platforms. He also formed strategic alliances with many global Fortune 500 companies, as well as top-tier advertising agencies. He brings extensive experience launching programmatic supply solutions through partnerships with demand-side platforms and real-time-bidding (RTB) exchanges.
Steve Grubbs is a founder and president of Second Act Media consultancy and a key member of Prohaska Consulting’s TV/Video team. Steve advises media and emerging tech companies on how best to monetize their products and services across the advertising ecosystem. He also advises marketers and producers on media strategy, entertainment related projects, and sports sponsorship. Steve’s core competencies include TV/V programmatic strategies, media buying, Interactive TV and content creation.
Prior to joining Prohaska Consulting and creating Second Act Media in 2010, Steve worked in a variety of C-level positions within the Omnicom Group of Companies. From 1999-2009 Steve served as CEO of OMD USA, CEO of PHD North America and CEO of Omnicom Media Group Entertainment & Sports. Prior to joining OMD USA, Steve was EVP, Director of National TV Buying and Program Development at BBDO New York, where he worked for 22 years.
Steve is a two-time winner of Advertising Age’s “Media Mavens” Award. He is on the Board of the International Radio and Television Society and the John A. Reisenbach Foundation.
Thao Hoang serves as Senior Vice President of Business Development for Defy Media, where she leads content syndication and licensing and corporate development efforts on behalf of Millennial-focused brands such as Smosh, Break, Clevver and Screen Junkies.
Prior to Defy, Thao was Vice President of Content Distribution at Viacom Media Networks, where she negotiated distribution agreements on behalf of Viacom's cable networks such as MTV, Nickelodeon, BET, Spike and Comedy Central. Thao also held various strategy positions at Viacom, NBC Universal and Primedia. She began her career as an investment banker with DLJ and Credit Suisse focusing on Media & Telecom and was an analyst for a Southeast-Asian private equity fund.
Thao is an accomplished sales and business development professional with deep understanding of the media landscape, consumer and distributor needs, emerging technologies and business models. She has a demonstrated ability to source and execute strategic partnerships and distribution deals in the digital and traditional media space.
Thao received her M.B.A. from Harvard Business School and her B.A. from the University of Texas at Austin. She lives in New York City with her husband and their two daughters. Thao is a proud member of Red Sox Nation and Betsy Magness Class 29.
As Vice President, Creative Director for Verve Mobile, Walter Geer focuses on delivering innovative creative solutions for Verve’s brand marketer clients. In his role, Walt provides thought leadership for Verve’s partners, recommending unique creative approaches to inspire consumers, deepen engagement and improve mobile advertising effectiveness.
Over the past 16 years, Walter has developed ad products and implemented creative strategies at a variety of publishers and technology companies such as Google, MTV, and MySpace. He has vast experience with developing creative products that engage and influence consumers while delivering measurable results for marketers. His success is highlighted through the notable achievement of holding six U.S. Patents for online ad products.
Most recently, Walter served as Vice President of Product Strategy at PointRoll, focusing on Mobile and Desktop creative products. In this role, he was responsible for understanding where the market was headed and getting there first while managing their innovation, design strategy, and mobile & display product teams.
Prior to PointRoll, Walt architected first-to-market usability labs that applied biometric research to develop creative advertisements. This type of innovation empowered his teams to minimize development risk by understanding the emotional state of consumers by demographic and vertical to learn why, how, and when consumers engage with advertisers.